TORONTO — It’s National Coffee Day, and the Coffee Association of Canada (CAC) has revealed its proprietary Canadian Coffee Drinking Trends Study that captures ongoing changes to the industry as a result of the COVID-19 pandemic.
The study found that there was a significant shift to at-home coffee preparation, impacting the out-of-home coffee market.
“In any given month, seven in 10 Canadians will have consumed a coffee in the past day,” says Robert Carter, president, Coffee Association of Canada. “Now, in the later months of 2021, we’re still in recovery mode. As of August 2021, 23 per cent of respondents had a coffee prepared out-of-home the previous day compared to pre-pandemic levels of 40 per cent.”
The study also found that coffee roasters saw a shift in delivery volumes, with deliveries to grocery stores increasing and deliveries to foodservice declining. Many coffee roasters established direct-to-consumer delivery channels as well.
“The COVID-19 pandemic created the most impactful and dramatic change our industry has ever witnessed,” says Catherine Crozier, CAC Chair and senior director, McCafe & Breakfast Strategy, Marketing and Brand Innovation, McDonald’s Canada. “Our goal at the CAC is to provide key insights, market data, and expert opinions to help identify opportunities to be successful in the current and post-pandemic environments.”
Furthermore, CAC will be hosting a virtual conference on Nov. 16 and 17 called “Refilling Our Cup,” which will focus on new consumer behaviours, changing dynamics in the industry and technology.