TORONTO — Paradigm has expanded to include Collis Group Inc., adding the Canadian territory to Paradigm, that now stretches to cover much of North America.
“Collis Group Inc. is very excited to partner with Paradigm, a forward-focused group of manufacturer representatives,” says Danny Collis, the principal of Collis Group Inc. “Collis Group is committed to being the leading rep group in Canada. By joining Paradigm, the Collis Group will collaborate with the industries’ leading and most innovative rep organization on marketing, technology and training to bring even more value to our Canadian customers. I have had the pleasure of working with many fellow Paradigm members over the course of my career and look forward to our continued growth together.”
Collis joins Paradigm as a Certified Professional Manufacturer’s Representative (CPMR). He was elected as 2012 MAFSI president and served on both the board of directors and the executive committee.
“With the technological, marketing and training support that Paradigm brings, we’re ready to support the growth of The Collis Group,” says George LeCavalier, CEO of The Redstone Group.
Collis Group Inc. is the ninth member of Paradigm, culminating in 30 total test kitchens across 32 states and Canada.