TORONTO — Community Food Centres Canada (CFCC) has kicked off its fourth-annual national fundraising event, Restaurants for Change/Des restos pour demain, with a bilingual multimedia-marketing campaign.
This year’s campaign, which features a new PSA, encourages Canadians to dine out to do good on Oct. 18 in support of community food programs offered at eight Community Food Centres and more than 100 Good Food Organizations across the country.
Proceeds from Oct. 18 dinner service at 92 restaurants across 19 Canadian cities will be donated to CFCC and its partner organizations, supporting programs that bring people in low-income communities together to grow, cook, share and advocate for good food for all.
“Restaurants for Change is about bringing Canadians together and creating awareness of the fact that we live in a wealthy country where four million of us are food insecure and suffering from poor health and social isolation as a result — and uniting to say this is unacceptable,” says Nick Saul, president and CEO, Community Food Centres Canada. “We’re fortunate to partner with some very dedicated chefs and restaurant owners across the country who’ve joined us in our fight for a fair and healthy food system.”
The campaign also employs a comprehensive social media program including Facebook, Twitter, Instagram, LinkedIn and YouTube.
Many of Canada’s most celebrated and innovative chefs and restaurants have already pledged their support. “Community Food Centres Canada’s belief in good food for all aligns so much with what we value: supporting local-food systems, working to ensure everyone has access to the foods we think are best for ourselves and our families and the importance of sharing meals with friends. So it was an easy choice for us to support their work,” says chef Ryan Donovan from Richmond Station.