TORONTO — Coors Light is eliminating plastic rings from its packaging globally. With a nearly $85-million investment by Molson Coors, Coors Light will begin phasing out plastic rings and transitioning to recyclable cardboard-wrap carriers this year, and across all Molson Coors’ North-American brands by the end of 2025. With this move, Molson Coors will save 1.7 million pounds of plastic waste annually.
“Our business, and Coors in particular, has a long history of using packaging innovation to protect our environment, and today we are building on that rich legacy,” says Gavin Hattersley, CEO of Molson Coors. “Just as Coors led the way by pioneering the recyclable aluminum can, Coors Light will lead the way by moving out of single-use plastic rings in North America.”
In Canada, Coors Light’s transition to cardboard-wrap carriers is set to be completed by the end of 2023. This spring, Coors Light in Canada also plans to support Plastic Bank in its goal of helping prevent plastic from entering the world’s oceans in 2022.
“We believe that buying beer shouldn’t mean buying plastic,” says Marcelo Pascoa, vice-president of Marketing for the Coors Family of Brands. “That’s why we’re taking a step toward making packaging even more sustainable, and with this achievement, Coors Light will save 400,000 lbs. of single-use plastic from becoming waste across North America every year.”
