Copper Branch Introduces ‘Let’s-Beat-Breast-Cancer’ Campaign

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MONTREAL — To coincide with Breast Cancer Awareness Month, for the entire month of October, Copper Branch will donate a portion of the sales of its popular Organic Beet Hummus to support nutrition education and help reduce the risk of breast cancer.

The company, which operates more than 65 locations around the world, will be working with the Physicians Committee for Responsible Medicine to raise money for breast cancer nutrition education and prevention. 

The importance of eating a balanced, healthy diet as it relates to preventing breast cancer cannot be overstated. “The healthiest meals are plant-based, low fat and high fibre: an abundance of fresh fruits and vegetables, 100-per-cent whole grains like brown rice and oats, non-animal proteins such as lentils, beans, and soy,” says Dr. Kristi Funk, co-founder of Pink Lotus Breast Center in Los Angeles.

Copper Branch’s menu features 100-per-cent plant-based menu items, which are never fried and consist of mainly organic and non-GMO ingredients. Eating right is a philosophy that has been at the core of Copper Branch’s goal to bring healthy, delicious food to the masses since its inception in 2016. 

Our mission has always been to empower, energize and make people feel their best. We are honored to work with these wonderful organizations to help combat breast cancer,” says Rio Infantino, CEO of Copper Branch. “We picked our Organic Beet Hummus because the rich red colour of beets actually comes from the cancer-fighting antioxidant Betalain, which starves tumors and hinders cell division.”

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