TORONTO — Corona Canada has launched Corona Tropical, the brand’s first sparkling water and alcohol beverage made with real fruit juice.
Due to the rise of the ready-to-drink (RTD) category, Corona has expanded its portfolio beyond beer to cater to consumers looking for alternative alcoholic-beverage options. Corona Tropical is available in several flavours, including Lime & Cactus, Raspberry & Lemon and Grapefruit& Lemongrass.
“The RTD category is evolving exponentially in Canada, with internal data showing a nearly 20 per cent growth rate in 2021,” says Natalie Lucas, Marketing director, Beyond Beer, Labatt Breweries of Canada. “As more Canadians are seeking out varying beverage options, we’re continuously innovating and evolving to meet the needs and changing demands of our consumers. Corona Tropical brings the essence of Corona to a new, flavourful and approachable premium alcoholic beverage, made with real fruit juice, which Canadians can enjoy just in time for summer.”
