For decades, the Sunspun brand has been a household name at Wholesale Club. Developed for foodservice customers, Sunspun products allow chefs to explore menu innovations knowing they are using quality, price-friendly ingredients.
With operators stretched for resources in recent months, the brand’s sales increased exponentially in 2021, says Fausto Lopes, vice-president, Merchandising and Marketing, Wholesale Club. “Last year, our customers voted with their purchases, growing our Sunspun sales more quickly than our overall sales. That speaks volumes to our brand proposition. With the challenges in the foodservice industry, operators were more focused than ever on value.”
The largest sellers include vegetable and canola oils, along with chicken breasts, flour, shredded cheese and French fries. “Those were really big items over the past year as they represent core staple components for our customers,” says Lopes. “Sunspun is about key, core commodity items that customers consistently put into their menus.”
To help customers looking for new menu ideas, Sunspun offers access to a full range of recipes that add value, quality and consistency. These recipes showcasing popular items in the Sunspun lineup can be found on the Sunspun blog under the Product Inspiration tab.
Sunspun’s commitment to delivering quality and value will carry on, says Lopes. “The brand starts with our purpose and what we strive for in everything we do: to help food businesses succeed. We will continue to develop and bring to market high-quality products at an exceptional value that consistently meet the needs of customers every day.”
