TORONTO — The Canadian Restaurant and Foodservices Association has changed its name to Restaurants Canada in time for the CRFA Show, it’s annual tradeshow being held Sunday, March 1 to March 3 at Toronto’s Direct Energy Centre.
“To effectively represent our members we needed a name that is strong, clear and memorable and works in both official languages,” said Jill Holroyd, SVP of Communications and Research for Restaurants Canada. “Our new name and logo meet those criteria and received very positive feedback from our members.”
The new name, logo and tagline will be rolled out over the next year as part of a strategic rebranding effort that began nearly 18 months ago. The new identity is aimed at increasing the association’s impact with government and other stakeholders as it works to ensure the success of its members across Canada.
“Restaurants Canada is at a pivotal moment in its history. We are celebrating our 70th anniversary this year, and we want to be a strong voice for our industry for many years to come,” said Garth Whyte, president and CEO, Restaurants Canada. “Our new name and new look are part of a larger strategic plan that puts the focus on members first, through leadership, voice and knowledge.”