TORONTO — Dairy Farmers of Ontario (DFO) and program partners are donating a minimum of $500,000 to The Hospital for Sick Children (SickKids) and other Ontario children’s hospitals.
From now through December 28, a portion of the proceeds of all milk and OREO Cookies purchased at select retailers will benefit children’s hospitals across the province. Walmart Canada, Sobeys, and Longo’s will be participating in the fundraising drive.
“Dairy Farmers of Ontario is deeply committed to supporting communities where families have worked and lived for generations, which is why the organization is giving back to local children’s hospitals across Ontario and helping all small hearts believe big this holiday season,” says Sean Bredt, Chief Marketing and Business Development Officer, Dairy Farmers of Ontario.
The donation from all milk and OREO cookie purchases will support SickKids in Toronto, Ont., as well as children’s hospitals in Ottawa, Hamilton and London.
“SickKids truly appreciates the generous support from Dairy Farmers of Ontario and its partners in helping us support kids and families, including the development of a new state-of-the art facility that will greatly improve our ability to address their needs,” says Lori Davison, vice-president, Brand Strategy and Communications, SickKids Foundation.
Families across Ontario can support the campaign by engaging with DFO on Instagram using the hashtag #SmallHeartsBelieveBig and tagging @OntarioDairy to share what they think Santa’s perfect milk glass would include. For every idea shared on Instagram, DFO will donate $1 to SickKids up to a maximum of $20,000.