Dairy Queen Celebrates 20 Years of Miracle Treat Day


TORONTO — On August 11, Dairy Queen Canada’s Miracle Treat Day will continue to make miracles happen for kids receiving care at local children’s hospitals across Canada. For the 20th year, net proceeds from each Blizzard Treat sold at participating Dairy Queen locations will be donated to local children’s hospital foundations.

“Since 1984, Dairy Queen has played an integral role to Children’s Miracle Network in Canada, contributing [more than] $46-million in support of local children’s hospital foundations across Canada,” says Mark Hierlihy, president and CEO of Canada’s Children’s Hospital Foundations, the not-for-profit organization which runs Children’s Miracle Network in Canada. “Every Blizzard Treat sold on August 11 will help bring us one step closer to achieving our ultimate vision — when we change the health of children, we change the health of Canada.”

“We’re celebrating Miracle Treat Day in the summer for the first time since 2019 and are thrilled to be reaching our 20th-anniversary milestone this August,” says Candida Ness, vice-president of Marketing, Dairy Queen Canada. “We are so proud of what we have accomplished with Children’s Miracle Network over the past 20 years and we can’t wait to see the additional impact we can make over the next two decades. Miracle Treat Day wouldn’t be possible without the tireless work our franchisees do year-round to make miracles happen.”

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