Dairy Queen Set to Launch 16th-Annual Miracle Treat Day

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TORONTO — On August 9, Dairy Queen Canada is hosting its 16th-annual Miracle Treat Day, with net proceeds from sales of Blizzard Treats at participating Dairy Queen locations donated to the 14 Children’s Miracle Network member hospitals across Canada.

Year after year, hundreds of Dairy Queen employees, franchisees, executives and celebrities unite on Miracle Treat Day to raise funds benefiting children being treated in their own backyard.

“Dairy Queen’s Miracle Treat Day is a favourite among Canadians from coast to coast,” says Mark Hierlihy, president & CEO, Canada’s Children’s Hospital Foundations and Children’s Miracle Network. “The collaboration that takes place between franchisees and children’s hospitals is so inspiring and results in millions of dollars raised for our kids. We’re grateful for this partnership with Dairy Queen Canada and to Canadians for their enthusiastic support of this annual tradition.”

Since the partnership between Dairy Queen Canada and Children’s Miracle Network began in 1984, Dairy Queen has become a top contributor, with $135-million raised to-date in support of sick and injured children across North America.

“At Dairy Queen, we’re passionate about supporting the children in the communities we serve daily,” says Candida Ness, senior director of Marketing, Dairy Queen Canada. “Our franchisees work tirelessly year-round to raise funds for their local Children’s Miracle Network hospitals. We appreciate all they do to make Miracle Treat Day a success and we know this year will be no exception.”

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