Diamonds and Delicacies


MONTREAL — Cut, clarity and colour are descriptors germane to many diamond transactions, but at the newly renovated Birks Montreal flagship store, customers could just as easily be discussing the cut of their meat, the clarity of their Pinot Noir and the colour of their vibrant fall soup.

According to a company press release, Birks Café par Europea, another establishment by chef Jérôme Ferrer of Montreal’s Europea and Beaver Hall, has just opened on the mezzanine level of the downtown Birks location at the corner of Ste-Catherine and Phillips Square.

Inspired by the art de vivre theme, the new restaurant offers a lunch menu that focuses on simplicity. The dishes, which were developed in collaboration with Dr. Isabelle Huot, renowned nutritionist, are high in nutritional value yet also incorporate haute cuisine. The Café offers beverages and decadent desserts, on site or to-go. Plus, visitors can also enjoy the traditional high tea as early as 2 p.m. daily.

“Through Birks Café par Europea, we want to offer Montreal a delicious destination, lodged in a splendid décor. Paris is home to Ladurée while London hosts the sumptuous Harrods — these were the inspiration behind our concept,” says Ferrer.

Open seven days a week, the new boîte follows regular store hours. There is a lunch service, a European-style Salon de thé, a wine card and gourmet food available for purchase.


This site uses Akismet to reduce spam. Learn how your comment data is processed.