Dissecting the Value of Meat


CALGARY — Operators, marketing execs, protein specialists and sales reps from retail grocery, foodservice and processing industries in Vancouver will now have the chance to benefit from a beef Centre of the Plate Training course, previously held at the University of Guelph in Guelph, Ont.

The upcoming course, which will be led by Steve Olson, of the North American Meat Processors Association (NAMP) and formerly of the U.S. Department of Agriculture, is based on a partnership between the Beef Information Centre and NAMP and covers beef, veal, lamb, pork and processed meats.

The program has already attracted reps from M&M Meat Shops, Sysco, New Food Classics and Tim Hortons. “The Centre of the Plate Training course was a great opportunity to further my knowledge in the meat industry so that I can make better buying decisions for Tim Hortons,” said Mike Febbraro, Strategic Sourcing, TDL Group Corp. “The skills I learned in this course will help me find ways to optimize proper meat cuts to offer best value for our restaurant owners.”

Students will also get a copy of NAMP’s new, expanded Meat Buyer’s Guide during the program, which runs from Feb. 23 to 25.

For more information, click here.


This site uses Akismet to reduce spam. Learn how your comment data is processed.