ANN ARBOR, Mich.— Domino’s Pizza is giving customers another way to track their orders, with its new app for Apple Watch, which launched yesterday.
“Domino’s is always looking for ways to continue leading the e-commerce industry with our customer-focused technology, and our new app for Apple Watch is no exception,” said Dennis Maloney, VP, chief digital officer. “Partnering with the world’s leading technology innovator to give Domino’s customers yet another way to track their order is one more way we hope to make customers’ experiences even better and more convenient.”
The new app is part of the chain’s “AnyWare” campaign, which promotes using technology to place orders on multiple devices. At the end of 2014, Domino’s generated approximately 50 per cent of U.S. sales from digital channels.