SAN FRANCISCO — DoorDash has announced Main Street Strong, an initiative to help restaurants navigate the recovery phase of the COVID-19 pandemic. Through this initiative, DoorDash is launching a suite of products, programs and policies to help restaurants grow their business and take control of the customer experience by building their own digital-ordering solutions.
As part of the initiative, DoorDash is announcing new products and programs aimed at helping restaurants build their own brands online according to their unique needs:
- Launching DoorDash Storefront, a service that enables restaurants to create their own online stores, providing them with a turnkey solution to offer their customers on-demand access to their restaurant without investing in in-house logistics. With this tool, customers can order takeout or delivery directly from the restaurant’s website or app, which plugs into DoorDash’s fulfillment network to complete the delivery. Because this is the restaurant’s website, they control the customer experience. DoorDash Storefront will be widely available in July and DoorDash will waive set-up, software and merchant delivery fees for local restaurants incurred in 2020.
- Expanding DoorDash Weblinks program, a service for restaurants that would prefer to have DoorDash manage their digital-ordering experience by redirecting their customers to DoorDash. DoorDash is offering zero-per-cent commission to restaurants with five of fewer locations on all weblink orders, both delivery and pick up, through the end of 2020.
- Bringing back “Local-Restaurant” promotions, which helped drive more than one million incremental deliveries. The company will launch Local Restaurant Saturday in the month of June, which offers customers zero-dollar delivery fees on all orders from local restaurants to help them drive additional sales. It’s also offering all DashPass subscribers 10-per-cent off their pickup orders in the month of June, helping restaurants serve customers at their physical storefronts in more convenient and affordable ways.
“Our mission from day-1 has been to empower local businesses. The future of e-commerce for these merchants has been pulled forward during this pandemic, and Main Street Strong embodies our commitment to offer local restaurants the tools and services they need to serve their customers in this accelerated transition,” says Tony Xu, DoorDash co-founder and CEO.