TORONTO — DoorDash has launched new advertising solutions for merchants, including the launch of self-serve Sponsored Listings, which will allow restaurants and brands of all sizes to reach new customers and grow their business on the DoorDash Marketplace.
There are multiple self-serve tools available on DoorDash, including existing promotions in the Offers Hub, homepage banners and the new Sponsored Listings features, which enable merchants to up weight their placement in highly visible places on the DoorDash app. Merchants using Sponsored Listings pay only for orders placed via their ad and not for the ad clicks or impressions.
Additionally, the self-serve platform allows merchants to choose their audience, select a daily budget and target strategy, set a campaign duration and monitor or pause a campaign at any time.
“DoorDash’s sponsored listing has allowed us to put our business and brand in front of new customers,” says Wilson Shin from Katsupan Japanese Sandwich. “In a space where new restaurants are joining daily, customer acquisition and retention are critical. DoorDash has allowed us to get our food into the hands of many customers and it is up to us to keep them coming back.”
“Running a self-serve sponsored listing ad campaign on the DoorDash app helped us get great visibility that led to a significant increase in orders,” says Jonathan Kou from Ono Poke. “That same week sales from the prior month was increased by [more than] 100 per cent.”