TORONTO — Dougie Luv, the creator of the $100 hotdog, and owner of DougieDog Hot Dogs, a Vancouver-based gourmet hotdog business, is primed to expand his business after forging a deal on Dragons’ Den.
Luv pitched a $200,000 investment opportunity with a 50-per-cent equity stake. Dragons’ Arlene Dickinson, Dave Chilton and Bruce Croxon took the bait.
“I was willing to give up more equity this time, because I want to franchise,” Luv told the Financial Post. “I want to be in bigger stores with my root beer, and I still want partners. I can’t do it all by myself. I want the dragons to help me build this into a very successful Canadian company. My goal was to have all five dragons be part of the deal.”
In other news, Zane Caplansky, owner of Caplansky’s Delicatessen in Toronto, reappeared on the show to pitch a $360,000 business opportunity — with an 18-per-cent stake — to expand his food trucks nationwide. He was turned down again.
To see the complete episode, visit cbc.com.