DuBreton Unveils Animal Welfare-Inspired Mural


RIVIERE-DU-LOUP, Que. — DuBreton has unveiled an art instillation symbolizing shifts towards higher standards of animal welfare at its processing facility in Rivière-du-Loup, Que.

As the largest producer of organic and Certified-Humane pork in Canada and North America, the mural — created by Quebec-based artist Émilie Rondeau — is a visual representation of duBreton’s vision and culture.

“In 2003, we made the decision to prohibit the use of electric batons in all elements of our pork production, from farm life to transportation to processing,” says Vincent Breton, third-generation president, duBreton. “This work of art…will remind us every day of our promise to do things better and differently.”

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