East Side’s Launches Massive Contest


MISSISSAUGA, Ont. — Prime Restaurants has announced that East Side Mario’s, its popular Italian-cuisine restaurant chain, will be conducting “one of the biggest contests in Canadian casual-dining history,” from Jan. 18 to March 28.

Dubbed “Budda Boom Budda Ching,” some $10 million in prizes will be up for grabs during the three-month-long contest. The family oriented prizes include 25 trips, three Dodge Caravans, 100 Sony TVs and gift cards and rewards from partners such as Cineplex, Hbc and iCoke. When the cheque comes at the end of the meal, guests discover what they have won. Every customer check comes with a prize (the minimum being a free appetizer or dessert).

“With Budda Boom Budda Ching, we’ve added some ‘Cha-Ching’ to the East Side Mario’s experience,” says Dan Benoit, director of Marketing for East Side Mario’s. “Along with the great food and value our guests enjoy each time they visit East Side Mario’s, while the contest is running, they will also be rewarded with some fantastic prizes.”

Customers will also have the opportunity to play through East Side Mario’s Facebook page. In addition to a prize, each check includes a bonus pin that guests can use to play online here. Every guest who plays will be invited to become a fan of East Side Mario’s Facebook page. New fans will also be given a bonus pin giving them yet another chance to win.  

“We’re particularly excited about giving fans the opportunity to win through our Facebook page. As far as we know, it’s the first time a national casual-dining restaurant chain in Canada has ever run a contest with an online bonus like this,” said Benoit.


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