East Side’s Recommits to Family

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MISSISSAUGA, Ont. — East Side Mario’s is returning to its roots, with a rejuvenated Budda-Boom, Budda-Bing campaign, including $2.5 million dollars worth of new TV and radio ads, online advertising and a redesigned website to augment the new value-added menu.

“Focusing on family, fun, value and quality has enabled East Side Mario’s to be a leader in casual dining for over 20 years. Today, we are recommitting ourselves to those principles,” said John Verdon, vice-president, Marketing, East Side Mario’s.

The family feel extends to the new menu. While the signature pastas and pizzas remain, new dishes include ribs, steak, shrimp, rotisserie chicken and ribs, wings and nachos. Breaking it down further, the ‘Mario’s Everyday Values’ menu highlights the best value dishes on one page.

The kids aren’t left out of the new plan, with a “best-in-business kids program,” which includes: Kids Eat Free Days, activity books, an improved toy chest and more.

 

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