East Side’s Teams with Breast Cancer Foundation


MISSISSAUGA, Ont. — Restaurant companies giving back to the communities that keep them in business is just one of the many things that makes the Canadian foodservice industry so great.

East Side Mario’s has long been a part of that group, and this week it announced that it’s the exclusive casual-dining national sponsor of the 2010 Canadian Breast Cancer Foundation CIBC Run for the Cure, Oct. 3, and supporter of the Canadian Breast Cancer Foundation.

“East Side Mario’s commitment to the neighbourhoods and families we serve extends well beyond providing a great dining experience full of value, variety and fun,” said John Verdon, vice-president, Marketing, East Side Mario’s. “Most of our restaurants are family owned and our focus is on moms and family, so partnering with a leading charity like the Canadian Breast Cancer Foundation, that’s making a significant difference in the lives of many Canadian families, was an easy choice.”  

The partnership with the Foundation kicks off on Mother’s Day, with an in-store promotion to raise awareness about breast cancer. Every table served at East Side Mario’s on Friday, May 7 through Sunday, May 9 (Mother’s Day) will receive a breast health bookmark and more information about this exciting partnership. Guests will also receive Dove ‘Messages of Hope’s heart-shaped chocolates, donated by Mars Canada, each containing a message of hope from a breast cancer survivor.

“We are delighted to welcome East Side Mario’s to the Canadian Breast Cancer Foundation family of corporate supporters,” said Joanne Simons, vice-president, Development, Canadian Breast Cancer Foundation. “Breast cancer is a disease that affects so many Canadian families. Partnering with a family restaurant is a great way to continue to raise awareness and much-needed financial support of the Foundation’s vision of creating a future without breast cancer.”


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