Edo Japan Expands Fresh Take Store Concept


CALGARY — Edo Japan is bringing its revitalized Fresh Take in-store concept to Calgary with the opening of its recently renovated Shawnessy location.

The Fresh Take concept includes a revitalized store design and layout, refreshed branding, an updated menu and a grab-and-go market wall with sushi, salads and Japanese-inspired snacks and treats. New stores will feature the Fresh Take layout and in-store offerings, while existing franchise locations will begin to incorporate key elements of the new design and branding.

Established dishes such as Edo’s Teriyaki Chicken and Sukiyaki Beef will remain as mainstays on the menu, while new offerings such as the Noodlefull and Chop Chop Bowls, imported snacks and other items will bring even more convenience, choice and variety to customers.

“As a Calgary-based business, we are proud to be introducing our new concept to the city that has nurtured tremendous growth for Edo over the years,” says David Minnett, president and CEO, Edo Japan. “We are excited to share Fresh Take with Calgary as an extension of our vision to keep the Edo brand consistent with the values that have led to our success, while providing our growing customer base with a contemporary experience.”

Edo’s Shawnessy location is one of the first stores to feature the new concept, with more than 120 locations across Western Canada set to eventually follow its lead.

The first Fresh Take location opened at North Town Centre in Edmonton earlier this year. With plans for expansion in Eastern Canada also in place, new locations in Manitoba and Ontario will incorporate the Fresh Take concept as they begin to open later in 2018 and beyond.

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