The future of food and beverage is here, shaped by five key trends set to influence menus in 2025 and beyond. These trends, developed by Monin’s flavour scientists and beverage experts, reflect the evolving preferences of today’s consumers. As the leading provider of flavouring products for specialty beverages and culinary solutions, Monin offers these insights to help operators stay ahead and deliver innovative, on-trend experiences.
Monin’s annual Flavour Trends are not just speculative; they are the result of a comprehensive process that combines proprietary and secondary research with an “eye-to-the-street” approach. The team gathers valuable insights from global market excursions, in-depth data analysis, and collaborative work with culinary and beverage developers across the world. This unique approach ensures that the trends identified are not only relevant but also actionable for operators looking to create memorable experiences for their customers.
“Our annual trends report offers a compelling look into the future of our industry,” says Stasha Johnston, SVP of Marketing for Monin. “Trends are crucial to our product development, and as a leader in flavour innovation, we explore every avenue to ensure we deliver what’s next for our customers.”
Here are the five trends to watch for in 2025:
1. The ‘Reel’ World
In today’s “phone eats first” world, visual appeal is just as important as taste. Social media and algorithms shape consumer choices, driving menu trends. Operators can capitalize on this by offering unique twists on viral flavours, ensuring patrons experience something they can’t find at home. Expect influencers and brands to “reel” in customers with crave-able content featuring showstopping cocktails, mocktails, and culinary dishes.
Now Trending: Dirty Sodas, Ube, Tart Cherry, Pistachio, Lychee, Coconut

2. Wild & Wired
Bold alternatives to traditional coffee, like matcha, mushroom coffee, protein coffee, and energy refreshers, are redefining the coffeehouse experience. Younger generations are leading the charge with iced energy refreshers, vibrant colours, and exciting flavours that promise an energetic boost. Customized flavour combinations and limited-time offerings will appeal to adventurous customers and transform the traditional coffee break into an exciting, refreshing experience.
Now Trending: Matcha Green Tea, Mushroom Coffee, Flavoured Energy
3. From Seed to Sip
With consumers increasingly valuing local and sustainable options, transparency in sourcing is key. Operators can connect with customers by emphasizing seasonality and traceability. Creative pairings of fresh herbs, florals, and citrus with fruits like peach, coconut, and blueberry can inspire seasonal beverages and dishes that highlight sustainability.
Now Trending: Yuzu, Elderflower, Hibiscus, Blueberry, Lavender

4. The Hidden Gem
Authenticity is key. Consumers crave menu items that feature regional specialties, modern twists on comfort foods, and nostalgic flavours that foster emotional connections. These offerings encourage return visits by creating memorable experiences.
Now Trending: Spiced Brown Sugar, Black Sugar, Hot Honey, Maple, Huckleberry
5. Treat Yourself
Indulgence is in demand. Today’s consumers seek little luxuries, like shareable sweet treats and rich, accessible flavours that elevate everyday moments. Tailored, indulgent options provide a welcome escape for patrons looking to savour life’s finer pleasures.
Now Trending: Tiramisu, Cookie Butter, Dulce de Leche, Chocolate Fudge, Rose

With its expertise and awareness of emerging trends, Monin helps operators navigate the changing food and beverage landscape, ensuring their menus inspire and excite.
Explore trending recipes, flavours, and more at moninflavourtrends.ca