Extreme Pita Launches Retail Pita Product


TORONTO — Extreme Pita is now making its product available on grocery-store shelves with the launch of its first retail product, Ancient Grains Flatwrapz.

“Canadians depend on the Extreme Pita brand to provide them with a healthy meal alternative,” says Alex Rechichi, CEO and president, Extreme Brandz.

“We’re excited to provide our customers with the same high-quality and healthy pita bread they expect from our restaurant but now in a convenient package they can enjoy at home.”

Made with hulled millet, barley and buckwheat, the flatbread is available for sale at 15 Costco locations across Ontario — for $3.99 to $4.99 — over the next two weeks. Additional retail products such as snacks and falafel are also in the works.

Meanwhile, parent company Extreme Brandz has announced the opening of a new Mucho Burrito location in Sherwood Park, Alta.

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