TORONTO — On Saturday, March 27 at 8:30 p.m., all 60 of Fairmont Hotels & Resorts landmark hotels and resorts around the globe will go dark for one hour in honour of World Wildlife Fund’s annual Earth Hour that aims to raise awareness about climate change.
“Earth Hour is a unique opportunity for Fairmont colleagues and guests to participate in the world’s largest global climate change initiative,” said Brian Richardson, vice-president of Brand Marketing & Communications. “It furthers our ongoing support of environmental awareness and demonstrates energy conservation can go beyond just turning out the lights for an hour — it’s about promoting a low carbon future.”
The events vary across the globe as each Fairmont location puts its own stamp on the global event. At Fairmont Hotel Vier Jahreszeiten in Hamburg, Germany, the hotel’s restaurants will offer a candlelight dinner, while guests of The Fairmont Orchid, Hawaii will celebrate with complimentary hot chocolate and s’smores roasted over an oceanside fire pit.
Things will be taken one step further at South Florida’s Fairmont Turnberry Isle, which will play host to a 2.9-mile Earth Hour run benefiting Operation Green Leaves, a Miami-based non-profit organization focused on environmental issues and earthquake relief efforts in Haiti.
The lights will also be dim at head office, where corporate colleagues will have recently completed a move to LEED-certified offices downtown, furthering the brand’s commitment to reduce carbon emissions.
The idea for Earth Hour was sparked in Sydney in 2007, when two million turned off their lights. In 2009, hundreds of millions of people in more than 4,000 cities and 88 countries pledged their support.