Firehouse Subs Targets Expansion with Arcane Partnership

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LONDON, Ont. — Firehouse Subs has partnered with Arcane — a digital marketing agency — to aid its expansion plans in Canadian markets.

Since the brand’s expansion into Canada in 2015, the fast-casual sandwich chain has opened 24 locations in Ontario. The brand hopes the partnership will foster continued growth and success by leveraging data and analytics that gauge brand awareness, sales growth and return on marketing spending.

“We are confident that our alliance with Arcane will be one of success and prosperity for Firehouse Subs here in Canada,” says Marisa Burton, Director of Field Marketing Services at Firehouse Subs. “Their unparalleled expertise in the digital- and traditional-marketing space will be vital to our brand awareness and expansion efforts in Canada.”

The brand will also leverage its community efforts as a way to gain recognition across the country. The Firehouse Subs Public Safety Foundation of Canada has granted more than $442,000 to hometown heroes in Ontario, along with more than $42-million in 49 states in the U.S. and Puerto Rico through Firehouse Subs Public Safety Foundation.

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