Firehouse Subs to Hold Annual H2O For Heroes Event


JACKSONVILLE, Fla. — Firehouse Subs is holding its eighth-annual H2O For Heroes bottled-water-collection drive August 3.

Firehouse Subs restaurants in Canada and the U.S. will offer one medium sub* to each guest who brings in at least one unopened, 24-pack of bottled water. The water benefits local fire and police departments, emergency victims, senior and community centres and more, to aid those in need of water during the hot summer months when dehydration and other heat-related illnesses are most threatening.

Firehouse Subs hosts the one-day drive to offer lifesaving support and relief to first responders and vulnerable citizens who have an imperative need for protection against extreme heat-related situations. 

“Initiatives like H2OFor Heroes bring our mission statement to life with the ability to provide an essential resource to first responders and their communities. Last year, our Firehouse Subs restaurants in Ontario collected nearly 2,000 cases of water, contributing to a total of 30,000 cases of bottled water across the U.S. and Canada,” says Robin Sorensen, co-founder, Firehouse Subs. “As former firefighters, my brother Chris and I are truly proud of the relief this program is able to bring — from hydrating firefighters in the scorching summer heat to keeping K9 officers cool on patrol, this water is a lifesaving tool.”

H2O For Heroes was founded in 2012 by Phoenix, Ariz.-area franchisees Jerry and Windy Griffin as a local initiative to encourage bottled-water donations at a time when wildfires and drastic heat depleted the supplies of several of their local first-responder organizations. In 2016, Firehouse Subs expanded the program into a company-wide effort.

*Limit one medium sub per person, per case of unopened 24-pack bottled water.Excludes Firehouse Subs restaurants in Puerto Rico, airports and college campuses.

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