TORONTO —The Firkin Group of Pubs is promising a touch of ‘Cool Britannia’ as the company celebrates 25 years of service. Four Greater Toronto Area (GTA) locations will be refreshed to deliver guests, “the modern pub experience.”
“With a wider spectrum of beverages and an elevated approach to food, we’re offering patrons a place with some sass,” says Larry Isaacs, director of marketing, The Firkin Group, adding the redesign will offer a place “where they can relax, listen to good music and be transported into the world of Banksy, Abbey Road and the best of contemporary London.”
As part of the rebranding, the pubs feature a communal area where guests can mingle with a design that incorporates trendy accents, Union Jack sofas, maps of the city of London as well as iconic British logos, a new cocktail list, wines and craft beers. New cocktails include the Pimm’s Cup ($7) and Bourbon Julep ($8). Each Firkin pub will continue to offer guests traditional pub fare
The redesign was helmed by Toronto-based concept firm, Mackay Wong Strategic Design. The Goose & Firkin has already been revamped, and will officially launch on July 17. The Quail & Firkin, Bull & Firkin and Owl & Firkin will launch this fall, with more Britannia-infused Firkin pubs re-branding within the next 12 months.
The Firkin Group of Pubs was founded in 1987 and is Canada’s largest pub franchise with 32 locations across the country.