TORONTO — Tim Dwyer, a senior sales leader who has worked at Red Bull, PepsiCo and, most recently, Vita Coco, is joining Flow Alkaline Spring Water as the brand’s first-ever Chief Revenue Officer, starting in early October 2019.
“I see in Flow Alkaline Water the same potential I saw in coconut water 10 years ago and the Flow brand comes to the premium-water market at a key time,” says Dwyer. “We’re seeing the rise of functional still water, we’re seeing shoppers trading up their regular bottled water for alkaline water and there’s a generational shift in what Gen Z and millennials want from a premium packaged water. For one generation it was Voss. For another Fiji and Smartwater. Now, it’s Flow’s time.”
Dwyer, who held the title of VP of Sales at Vita Coco and joined the coconut-water brand in 2009, was Vita Coco’s highest-ranking sales executive. Dwyer first focused on building the brand’s East Coast business, then its key national accounts, before eventually being promoted to VP of Sales for the North American market.
“Flow has seen a 300-per-cent year-over-year growth with a strong U.S. expansion with major club- and mass-grocery accounts and with the strategic hire of Tim Dwyer as Flow’s CRO, the brand will continue to grow to over 100-million packs in 2020,” says Nicholas Reichenbach, founder and CEO of Flow.