FMI to Host Supermarket Chef Competition

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DALLAS —The Food Marketing Institute (FMI) is preparing to launch a Supermarket Grand Chef competition, which reflects the growing impact of grocery stores on the foodservice market.

“We established this program to recognize the daily culinary feats demonstrated in grocery store kitchens,” said Leslie Sarasin, FMI president and CEO.

“We know consumers go to the grocery store nearly twice a week, so why shouldn’t they be motivated by their local deli manager in the same way that they tune into their favorite chef television personality?”

Recipes can be submitted in the categories of ethnic, indulgent, family meals or healthy alternatives. The grand prize winner will win a three-day professional development course at the Culinary Institute of America, and four first-place winners will be awarded $1,000.

Recipes must be submitted by March 15 for the competition, which will run from May 1 to 3 in Dallas.

For more details on the Supermarket Grand Chef Competition, visit SupermarketChefShowdown.com.

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