TORONTO — Foodora is piloting same-day alcohol-delivery services in Ottawa through a partnership with the LCBO with the goal of expanding the service to other markets in the region.
“Canadians are steadily becoming mobile-first consumers who are searching for ways to be more efficient and Foodora is a piece of this evolution,” says David Albert, managing director, Foodora Canada. “Our first-of-its-kind partnership with the LCBO means we’re enhancing the overall food experience, offering greater convenience and increased accessibility for our new and existing Foodora customers.”
Customers can browse the LCBO menu for a curated list of popular wines, beers and ciders usually offered at bricks-and-mortar locations. The service is available to all members through the Foodora website, iOS and Android apps and customers can expect an average delivery window of 35 minutes after placing their order.
Foodora’s delivery team in Ottawa is Smart-Serve-certified and strictly follows the LCBO’s “challenge and refusal” mandate, which denies service to minors, intoxicated adults and anyone appearing to be purchasing alcohol for the former. If customers fail to present valid ID upon delivery, the order will be cancelled and a $20 restocking fee charged.
“We are committed to meeting our customers where, when and how they want to shop with us and are excited to partner with Foodora to launch on-demand delivery,” says George Soleas, president and CEO, LCBO. “This pilot speaks directly to the LCBO’s mission to responsibly deliver more access, convenience and choice to our customers. We’re confident it will be met with great success and look forward to future expansion.”
Foodora previously expanded its services to alcohol delivery in 2018 in Vancouver, where it partnered with liquor stores and craft breweries throughout the city. The company hopes to further extend its reach in the future by tapping into grocery and pharmaceutical deliveries.