MONTREAL — Foodtastic Inc. has acquired Ottawa-based Big Rig Brewery and Big Rig Restaurants (Big Rig).
The brand was founded in 2012 and, in 2014, a state-of-the-art brewery was built in order to expand the distribution of its beer into retail outlets. Today, Big Rig beer is available in more than 1,000 locations — from St. John’s, Nfld. to London, Ont.
“Big Rig is a treasured local brand and we’re excited to welcome Big Rig into the Foodtastic family. We look forward to preserving Big Rig’s strong brand, while growing the restaurant system across the region,” says Peter Mammas, president and CEO of Foodtastic. “We’re already looking at locations in Toronto. This acquisition of a homegrown Ontario business is consistent with our strategy of acquiring quality brands with growth potential that complement our existing brand portfolio. We believe the Big Rig acquisition will leverage our marketing, purchasing and operational systems to better serve our Big Rig customers and welcome many new ones.”
An important part of the transaction was the retention of award-winning brew master Lon Ladell, who will increase his equity stake in the brewery.