TORONTO — Franchise-development professional Jeff Young has joined EAT Canada as Chief Development Officer. Young will spearhead the franchise development for Azkadenya, a brand that speaks to every millennial looking for an interactive Mediterranean Mezza experience.
“We are pleased to welcome Jeff to the team, an industry veteran who will help us grow and strengthen our franchise program in Canada,” says EAT’s CEO, Omar Tabbaa. “We have aggressive goals for growth for the Azkadenya brand in the coming years and Jeff’s franchising and brand-building expertise will be a valuable asset in allowing us to achieve those goals. It is also worth mentioning that EAT Canada is also aggressively expanding its portfolio of virtual brands in the Canadian market.”
Young comes to EAT Canada as a seasoned franchise executive working with some of Canada’s most-recognized franchise brands. He has more than 25 years’ experience in the franchise industry and is currently providing franchise advisory and consulting services to select brands to help them expand and prosper.
“I’m extremely excited to be taking on this role with EAT Canada and I look forward to
helping grow the Azkadenya restaurant into a leading franchise brand throughout Canada,” says Young. “When I first discovered the Azkadenya brand as a consumer, I was very impressed by the culinary, the branding and potential of the concept. The Mediterranean fast-casual category is on trend and since its inception, Azkadenya has performed exceptionally well. During the pandemic, Azkadenya adapted its menus to cater to the shift to delivery culture, it is now available on Uber Eats, SkipTheDishes and DoorDash.