LONDON, Ont. — The French’s brand, part of McCormick & Company, has kicked off its second-annual 1 Bottle = 1 Meal campaign with Food Banks of Canada.
For every bottle of participating product sold until the end of December, French’s will donate one meal to a Canadian family in need through Food Banks Canada — up to 1.25 million meals. The products include: French’s Mustard (400mL), French’s Ketchup (750mL) and French’s Caesar Mix in Original and Fully Loaded (1.89L).
This program is a part of The French’s Promise activation in Canada, which promotes the use of quality ingredients, great taste and community support. To date, French’s has donated more than 3.1 million meals, making it the largest consumer package-goods donor to Food Banks Canada.
“We are committed to grow our implementation of The French’s Promise in Canada,” says Cheryl Radisa, VP of Marketing at McCormick Canada. “Giving back to the communities in which we live and work is an integral part of that promise.”