Frito Farmer Partnership


TORONTO — Frito Lay Canada has just launched its Lay’s Farmers campaign, an initiative designed to recognize the efforts of Canada’s potato farmers.

“Our Lay’s potato farmers are no doubt the secret behind our crispy, fresh-tasting Lay’s potato chips,” says Claudia Calderon, senior marketing manager, Lay’s. “We work closely together to ensure we’re providing Canadians with a snack they can feel good eating knowing it comes direct from Canadian soil.”

There are more than 30 Lay’s potato farms across the country, stretching from Alberta to the Maritimes. As part of the campaign, farmers from P.E.I., Ontario, Alberta and Quebec are sharing their stories about working with the snack company.

To find out more about the farmers, click here.


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