From The Editor: Leading The Charge


As the curtain closes on 2012, many operators may not be sorry to see it go. Sure, it wasn’t a bad year, but it wasn’t stellar either. It began well enough, as some experts predicted a turnaround year marked by an end to the economic malaise. But the recovery never materialized the way we expected, and the rebound was incremental at best.

Problems continued to plague the Eurozone. South of the 49th parallel, our  neighbours were so focused on the two E’s — the economy and the election — that little else seemed to matter, including travelling to Canada on business or vacation; such decisions produced lacklustre tourism results this side of the border. And, if that wasn’t bad enough, just as our American neighbours were set to cast their votes on who would lead their country, they had to contend with superstorm Sandy, which hit much of the East Coast, wreaking havoc on New York and New Jersey. Fortunately, Canada was only moderately impacted.

When you look at Canada as a whole, not only did we weather the recent storm well, but we’ve been spared the vagaries of the past four years, enduring the economic maelstrom better than most. More specifically, the foodservice and hospitality industry has also fared well, with several companies — especially this year’s cast of Pinnacle Award winners — shining during the darkest of stormy days. For many, innovation was the order of the day despite the recession.

One only has to look at this year’s Pinnacle Award winners to see they didn’t let hardship and challenges stand in their way. Of course, it’s easy for companies to do well when the economy is booming, but it’s quite a different story when times are tough.

Interestingly, there’s a common characteristic that shines through in this year’s winners and in the circle of past Pinnacle recipients — it’s the ability to transcend challenges and forge ahead, driven by a deep-seated desire to succeed. Read through the Pinnacle stories, and you’ll discover how our winners become more determined to succeed in spite of obstacles. You’ll also note that many are visionaries, able to map out the market’s progression even before the rest of us know its path. Hockey great Wayne Gretzky explained it best years ago. He said: “I skate to where the puck is going to be, not where it has been.” That’s a mantra we’d all be wise to heed.

Finally, on behalf of our talented team at Kostuch Media, and our president Mitch Kostuch, we’d like to wish readers and advertisers a joyous and wonderful holiday season, punctuated by great health, happiness and, as always, a touch of magic. Here’s to a great 2013.

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Rosanna Caira
Rosanna Caira is the editor and publisher of Kostuch Media’s Foodservice and Hospitality, and Hotelier magazines. In her capacity as editor of Canada’s two leading hospitality publications, Rosanna directs the editorial and graphic content of both publications, and is responsible for the editorial vision of the magazines, its five websites as well as the varied tertiary products including e-newsletters, supplements and special projects. In addition to her editorial duties, Rosanna also serves as publisher of the company, directing the strategic development of the Sales and Marketing, Production and Circulation departments. Rosanna is the face of the magazines, representing the publications at industry functions and speaking engagements. She serves on various committees and Boards, including the Board of Directors of the Canadian Hospitality Foundation. She is a recipient of the Ontario Hostelry’s Gold Award in the media category. In 2006, Rosanna was voted one of the 32 most successful women of Italian heritage in Canada. Rosanna is a graduate of Toronto’s York University, where she obtained a BA degree in English literature.

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