General Assembly Pizza Launches Gifting Platform & Expands Pizza Subscription Across Southern Ontario


TORONTO — General Assembly Pizza (GA Pizza has expanded its frozen-pizza-subscription service across Southern Ontario and launched gift-pizza subscriptions and pizza gift boxes this week.

Founder/CEO Ali Khan Lalani first paired GA Pizza’s premium, naturally leavened frozen-pizza line with free monthly home delivery in September 2020. “We were met with incredible demand from across Ontario (with some inquiries as far as Australia). When over 1,000 people joined our waitlist just two weeks after our launch, we knew we had to move quickly,” he says.

GA Pizza Club now delivers boxes of frozen pizza across the entirety of the Greater Toronto Area (GTA) and beyond (to any home with a postal code beginning with ‘M’ or ‘L’— plans for ‘N’ postal-code addresses are underway and scheduled for early 2021). Customers can sign-up, choose their pizza and select their delivery date — a new subscription feature developed in response to member feedback.

In addition, the new GA Pizza-Gifting platform includes two ways to give pizza to friends and family this holiday — a one-time gift-box product that features four chef-curated pizza boxes and gift subscriptions. Pre-paid subscriptions are available in increments of three, six, nine or 12 months and pre-selected pizza gift boxes come in two stack sizes: a four-stack ($44) and an eight-stack ($79). Single pizza boxes and subscription deliveries can be scheduled to the day, and sent with a personalized message or kept a surprise — all at the gift giver’s discretion.

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