GP PRO’s Dixie Foodservice Introduces the Sleeveless Insulair Hot Cup

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ATLANTA — Just in time for National Coffee Day on September 29, GP PRO’s Dixie Foodservice is spilling the beans on its soon-to-launch Dixie Ultra Insulair Hot Cup. The Insulair Hot Cup is the only heat-activated disposable beverage cup that uses an internal air pocket rather than an external sleeve to help keep beverages hot and hands cool.

“We are incredibly proud of the innovation and industry insight that went into designing the Dixie Ultra Insulair Hot Cup and we are confident that it will quickly become the go-to cup for coffee-on-the-go,” says Alec Frisch, GP PRO vice-president for Foodservice. “For operators, the Insulair Hot Cup can help them improve efficiency, reduce costs and deliver a better, more branded customer experience.”

The Insulair Hot Cup is a single-wall paper cup with an interior lining made of a low-density polyethylene film. When a hot liquid is poured into the cup, a thin heat-activated air pocket expands within the cup’s lining, replacing the need for an external sleeve. The air pocket adjusts to the temperature of the beverage — meaning the hotter the liquid, the greater the air pocket.

The Inuslair Hot Cup is available in three sizes (12, 16 and 20 ounces), with actual volume dependent on the heat of the liquid and the size of the air pocket.

By eliminating the need for an external sleeve, the Insulair Hot Cup uses less material than other hot-beverage cups. Based on a comparison of a 12-ounce Insulair Hot Cup to an average of top competitor cups, a single-wall paper hot cup and sleeve has 35-per-cent more material and a multi-wall hot cup has 70-per-cent more material. The Insulair Hot Cup also requires less storage and labour because there is no external sleeve to store; it boasts a one-size-fits-all lid; it has a lower stackable height than a polystyrene-foam cup or a multi-wall hot cup; and it can be customized with visible graphics.

Dixie Foodservice is currently accepting Insulair Hot Cup pre-orders and expects the cups to be available in foodservice establishments in the coming months. More information is available at servegreatness.com.

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