TORONTO — The Great White North Franchisee Association (GWNFA), an alliance of Canadian Tim Hortons franchisees, has named long-time Franchisee Association CEO Terrence Connoy to the post of executive director, effective immediately.
Connoy’s principal mandate will be to advance the association’s mission to serve as a united voice for Tim Hortons franchisees.
“For over 50 years, the success of Tim Hortons in Canada has been driven by the hard work, passion and deep community engagement of its franchisees,” says Connoy. “Above all, GWNFA’s primary concern is that Tim Hortons franchisees are able to deliver on the exceptional quality, value and customer experience that the Tim Hortons brand has become known for — and Canadians deserve and expect.”
Connoy led the Canadian Tire Dealers Association for more than 20 years, where he played a key role advocating for Canadian Tire Dealers across the country. In his role with GWNFA, he will be responsible for articulating and advancing the interests and goals of the association’s members in the context of a cooperative and mutually respectful relationship with the TDL Group and RBI.
The move follows a recent Globe and Mail story by Marina Strauss that cites increasing tension among franchisees who are worried about 3G Capital’s “corporate efficiency initiatives.”