TORONTO — The Greenbelt Fund has launched a revamp of its Ontariofresh.ca platform. Upgraded to improve functionality and design, the platform will remain free for buyers, sellers and processors in Ontario.
New features include a shipping calculator that compares shipping rates from various distributors, as well as new ‘Buy-Local’ networks to increase member visibility and allow for cross-promotion.
“The Greenbelt Fund has invested in every aspect of our local-food system and Ontariofresh.ca is part of that service to Ontario’s primary producers,” says Edward McDonnell, CEO of the Greenbelt Fund. “Increasing markets for local food across Ontario is good for rural economies, creates new jobs and keeps our dollars in Ontario.”
“The new Ontariofresh platform brings our members even more functionality on Ontario’s largest online marketplace for local food,” says Megan Hunter, Communications and Program manager at the Greenbelt Fund. “Members can connect more easily and use the shipping tool to get their local food on to Ontarians’ plates more quickly.”
The Greenbelt Fund partnered with Local Line, an e-commerce and logistics platform based in Kitchener, Ont. Ontariofresh.ca has more than 2,500 members from across Ontario, representing businesses at every point on the local-food value chain, including buyers, sellers, processors and service providers.