CHICAGO — Groupon has ventured into the restaurant reservation game, releasing Groupon Reserve, a new feature available through its app and online, which lets customers reserve tables and save up to 40 per cent off their meals.
After releasing a new credit-card payment service last year, Groupon has expanded its offerings to include a new booking service, which uses a reservations engine powered by savoured.com.
“Groupon Reserve is an important step in our journey to become the leading marketplace for online deals, where consumers can come to Groupon and discover great businesses at unbeatable prices,” said Eric Lefkofsky, CEO of Groupon. “As Groupon has evolved, we’ve seen growing demand from our customers for upscale offers and exclusive experiences. Reserve gives the most prestigious brands a new way to reach our large and desirable audience.”
The company claims the online engine will help restaurateurs drive traffic during slower periods by offering flexible pricing, without having to sell pre-paid vouchers. It’s available in select U.S. markets, but there are plans to roll it out internationally by the end of the year.