TORONTO — Happy Belly Food Group Inc. has signed a 15-unit area development agreement in Ontario for its fast-casual Italian brand, Via Cibo.
“Via Cibo, an all-franchised system, is ready for accelerated growth. We’re teaming up with one of our existing area developers, Scott Grandin, who’s already overseeing the franchise growth of several of our existing brands, including Pirho Fresh Greek Grill, Lettuce Love, Heal Wellness, Yolks Breakfast, Joey Turks and Rosie’s Burgers,” says Sean Black, Chief Investment Officer, Happy Belly. “Since March of last year, Scott has signed commitments for 29 units across six brands, and he has no signs of slowing down anytime soon. Scott brings a key element of executable success to our team that’ll enable Happy Belly to continue its accelerated franchise growth. It’s a lot of fun putting the band back together as we maximize the value of our assets with the delivery of disciplined organic growth.”
Happy Belly now has commitments for 280 franchised units with area developers across seven brands in Canada.
