Harvey’s Introduces Plant-Based Burger to its Menu Lineup


TORONTO — The Lightlife Burger is now available at all 292 Harvey’s restaurants across Canada.

The plant-based Lightlife Burger from Greenleaf Foods, SPC — parent company of Lightlife Foods — is prepared in Canada and becomes a feature menu item at Harvey’s, allowing Canadians to select the flame-grilled patty when customizing their burger.

The Lightlife Burger at Harvey’s is a 3.5-ounce patty made with 18 grams of plant-based protein. Unlike other plant-based burgers, it has no GMOs, soy or gluten and is made with fewer and more-familiar ingredients — such as beets and pea protein. 

“Harvey’s has a long history — over 60 years — of proudly serving Canadians great-tasting burgers,” saysDave Colebrook, Chief Operating Officer of Harvey’s Canada. “Adding the Lightlife Burger to our menu reflects our commitment to quality, Canadian-made products and provides our guests with more access to healthy and delicious options to make their burger a beautiful thing.” 

This partnership, born from Lightlife and Harvey’s shared Canadian heritage, provides guests greater access to plant-based foods. 

“Teaming up with Harvey’s is a proud moment for us. As two pioneers in our respective industries, we’re excited to introduce more Canadians to the delicious Lightlife Burger and plant-based eating,” saysDan Curtin, president and CEO of Greenleaf Foods. “The Lightlife Burger is everything you crave from a traditional beef burger,but made of plants.”

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