Heineken Introduces 0.0 Alcohol-Free Beer

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TORONTO — Heineken 0.0 alcohol-free lager is now available in Canada. The brand’s iconic green label has been turned blue — the colour associated with the alcohol-free category.

Heineken’s master brewers created the new alcohol-free beer using natural flavours, resulting in a beer brewed for beer lovers, by beer lovers. “Removing alcohol from regular five-per-cent Heineken would have been easy, but it wouldn’t deliver the best tasting alcohol-free beer. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body,” says Willem van Waesberghe, Global Craft and Brew Master at Heineken.

The company has seen strong growth in the alcohol-free segment and expects this to continue. “Heineken 0.0 provides Canadians who are increasingly interested in living a balanced, healthy lifestyle the opportunity to enjoy every beer moment, while also encouraging responsible alcohol consumption,” says Beth Montgomery, Sr. Marketing manager, Heineken Canada.

Available in more than 16 markets around the world, Heineken 0.0 comes in six-packs of 330ml cans and bottles.

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