TORONTO — As business begins to open up and restaurants try to entice customers back inside, Heinz is stepping up in a big way.
Earlier this week, Heinz announced today it will be donating $100,000 in free digital advertising to help independent restaurants promote their patios this summer.
Heinz will select 100 operators across the country, each of which will receive $1,000 in free digital advertising.
“It’s no secret restaurants have been hit hard by the lockdowns, struggling to keep their doors open. Now that summer is here and outdoor dining is open, they need to maximize sales during this period. That’s where Heinz can help,” says Lucy Abbruzzese, director, Food Service Marketing, Kraft Heinz Canada. “As the iconic condiment with a place on every patio, we are thrilled to help boost some of our country’s local favourites to help them maximize summer and own patio season.”
Entries are open between July 26 and August 2 and then winners will be contacted by Heinz on August 5. Quebec restaurants are excluded from entry.