TORONTO — Kraft Heinz Canada’s Heinz ketchup has partnered with circular-reuse platform Loop, which introduces a re-usable, fully circular packaging initiative for the brand’s iconic glass bottles.
Those living in the Greater Toronto Area can order Heinz ketchup from Loop at loopstore.ca and their order will be delivered to their door. Loop collects empty containers after use and works with manufacturers like Heinz to sanitize and refill them.
“Our iconic Heinz ketchup glass bottle has always been available in a recyclable glass bottle, but now it’s re-usable, too, thanks to our partnership with Loop,” says Bruno Keller, president, Kraft Heinz Canada. “We know protecting our planet requires collective action, so we are proud to be taking this practical step to make sustainable options easier for Canadians. The Loop partnership is part of our broader sustainability goal to make 100 per cent of our packaging recyclable, reusable or compostable by 2025.”
Heinz ketchup purchased on Loop will include a fully refundable deposit charge, similar to the deposit paid for beer and wine bottles. Once an order is placed online, consumers will receive their durable products in Loop’s exclusively designed shipping tote. After use, consumers place the empty containers into their Loop totes and go online to schedule a pickup from their home. Loop will clean the packaging so that each product may be safely reused and promptly replenished, as needed, at the consumer’s request.
“It’s important that, despite the challenges of COVID-19, we in corporate Canada don’t lose sight of long-term environmental goals,” adds Keller. “Our recent survey also revealed that 79 per cent of Canadians agree long-term corporate sustainability goals matter even in light of COVID-19 concerns. They are looking for companies to step up and work toward a better future — and our partnership with a reusable, zero-waste grocery service is a great way to do just that.”
