TORONTO — Mayonnaise giant Hellmann’s Canada is kicking off another year of promoting its Real Food Movement.
The movement, aimed at encouraging the use and appreciation of simple ingredients like eggs, oil and vinegar, first began in 2007. Last year, the company gave $100,000 in grants to 23 grassroots initiatives across the country, and it’s set to offer up the same dough this year.
“Last year we received more than 1,300 applications, clearly demonstrating there is a real passion for food in Canada,” said Stephanie Cox, senior brand manager for Hellmann’s in Canada. “We were blown away by the recipient projects in 2010, and we’sre excited to harness that passion again this year to help even more Canadian families experience the pleasure that comes from eating real.”
The movement has some star power behind it with Food Network host Chuck Hughes working to help the brand promote the concept by offering real food tips and recipes. To learn more about the movement visit the brand’s Facebook page.
Applications for the grants are being accepted until Aug. 12.
