TORONTO — Hellmann’s is driving grassroots food initiatives for the second year in a row with the launch of its 2011 Real Food Grant Program.
“This year we received over 400 applications, which shows both the need and desire for initiatives that connect Canadians with real food,” said Stephanie Cox, senior brand manager for Hellmann’s in Canada.“This year’s recipients are passionate about introducing real food to their communities and this passion is what inspires Hellmann’s to empower Canadians with the support they need to bring their real food aspirations to life.”
Hellmann’s is donating $110,000 in grants to local projects that involve people intent on sharing the real food experience with Canadians. Twenty-four recipients received grants, ranging from $1,000 to $25,000, to fund programs such as Calgary’s Greenstart Project, a mobile greenhouse initiative. The University of Guelph is using the money to teach elementary school students about healthy and sustainable eating practices through its Garden2Table program.
Last year, $100,000 in Real Food Grants was awarded to 23 local initiatives.
