Hero Certified Burgers Expands Partnership with NotCo to Launch Plant-Based and Dairy-Free Food Options across Canada


TORONTO — Hero Certified Burgers has expanded its partnership with NotCo to offer plant-based and dairy-free food options across Canada.

Hero Certified Burgers has embraced NotCo’s artificial intelligence (AI) food technology to do its part in lowering CO2 emissions and reducing water and energy waste. This partnership not only represents a brand alignment, but also highlights Hero Certified Burgers’ “Going Green” initiative, which adheres to offering delicious plant-based alternatives to customers.

Specifically, NotCo products are developed using a combination of patented AI technology, named Giuseppe, and chefs. Giuseppe was created to understand the foods people love to eat and look for ways to re-create them by replacing all animal-based ingredients with plant-based ones. This technology has the ability to analyze animal-based product structure at the molecular level and replicate it using only plant-based goodness.

Hero Certified Burgers’ plant-based options include the Spicy Plant-Based Soul Burger, Meatless Crispy Chicken Sandwich, Meatless Crispy Chick’n Nuggets and grab-and go NotMilk.

“Canadians are looking for food alternatives and we are thrilled to be able to serve elevated plant-based food items to our customers in partnership with an innovative company like NotCo, which uses advanced technology to re-create impressive plant-based and non-GMO options that replicate the meat alternatives,” says John F. Lettieri, founder, president and CEO of Hero Certified Burgers.

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