High Liner Announces New U.S. Foodservice Strategy


DANVERS, Mass. — Seafood supplier High Liner Foods has announced plans to consolidate its U.S. foodservice sales and marketing organization under a single unified sales and broker force and create a new brand structure focused on three core leading brands — Icelandic Seafood, FPI and Viking.

The announcement comes less than three months after its acquisition of Icelandic Group’s U.S. and Asian operations.

Senior staff appointments reflecting the U.S. changes have also been announced.

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